Probably the most famous of Harajuku fashion trends, Lolita fashion draws its main inspiration from the Victorian era. Its key characteristics include a conservative cutting, poufy skirts, lots of frills, lace and ribbons, knee high socks and platform shoes.
The main point of the Lolita style is to exude elegance with a touch of cuteness. Make-up is usually done in a doll-like style with pale skin, large eyes and long curled lashes.
Aside from the conventional sweet Lolita look, there are also other variations such as gothic Lolita with darker make-up and black clothing, or punk Lolita where outfits are deliberately tattered and accessorized with chains and pins.
To buy Lolita clothing, head over to Laforet Harajuku. Some popular shops include ALICE and the PIRATES for gothic Lolita outfits. You may even spot a few Lolitas hanging out at the shops.