A beauty junkie's playground
Despite being affordable, Japanese drugstore products are made with stringent standards to ensure the highest quality. Stores are usually brightly lit with neatly organised stocks and testers, and you can easily get lost for hours going through the endless displays.
If you don't know what to buy, why not visit @cosme Store, a retail store operated by @cosme, the most popular beauty review site in Japan. There is a sales floor that reflects the review rankings of Japanese consumers, offering a wide range of products from department store cosmetics to petit price cosmetics.
Japanese cosmetics also produce limited edition items occasionally such as special colour palettes, or packaging tie-ups. Keep an eye out for those and you are guaranteed to find a unique make-up look or souvenir to bring home.